While you were sleeping, tomorrow’s potential prospect was scrolling your website, reading your bio, social media feed, and in the process – determining if they want to work with you.
Thanks to our connected world, marketing and public relations is now a 365-day, 24/7 occupation. There is no off switch and today’s leading sales professionals know this. They diligently manage each aspect from digital to print. If you aren’t doing the same, here are a few tips to consider:
Turn Your Social Media into a Reliable Resource
Commercial real estate specialists are adopting social media in increasing ways. However, those who are standing out in today’s sea of competition are far from average. There are several reasons why. First, they are delivering meaningful content to their audience. Posting periodic listings is fine, but sharing informative articles, relevant trends and data will always produce increased engagement. Further, the delivery of information is consistent. This requires a year-round strategy to maintain your objectives.
Aligning Your Public Relations Message
The top-performing market leaders have a clear focus and purpose in their messaging. Think about the big names in the industry that you know. Why are they so visible? They have a unique expertise, specific voice, and targeted message.
Position yourself as the leading commercial real estate expert – whether that is by product type, submarket, or other distinctive factors. Become the most knowledgeable in logistics. Be the senior housing authority. You get the idea. Specialization doesn’t mean you can’t work on something else, but having a clear focus will help attract people and business to your brand.
Develop a Well-Rounded Presence
We are constantly bombarded with advertising. It’s on our phones, websites, our email, and television screens. The constant influx of product and service information means people are becoming “ad blind.” It also demands a thoughtful, well-rounded approach.
Don’t forget this starts through the nurturing of human connections. Attend industry events. Take part in panel discussions to showcase your knowledge. Have routine meetings with colleagues and clients. Actively managing your reputation through purposeful face-to-face engagement cuts through the daily marketing chatter. It also has a different level of sincerity.
The Bottom Line
The very best in our business will tell you that building a recognized, respected reputation and brand doesn’t happen overnight. Just remember, whatever you are delivering – whether online, in person or through print – it will be more successful if it aligns with who really you are. Be true to you and your expertise.
Need help getting started or refining your current work? Consider attending the upcoming CREi Summit. You will look long and far to find a more inclusive group of top real estate professionals who dominate branding and all that comes along with it. Learn more here: Home- CREi Summit