Learning From the Word “No” in Business

One of the most underrated career skills today: handling rejection. 

In the world of commercial real estate, that ranges from countless failed phone calls, lost deals, to clients who leave thinking they might be better served elsewhere. 

Learning to deal with obstacles is part of life. Those interactions that led to a “no” can also carry a powerful and transformative effect on our careers if we are paying close attention. 

“No” is not the end.

The most successful people in our profession hear “no” often. They don’t view it as a brick wall, but a temporary roadblock. They bring grit and persistence to the job every day. It is about having the energy, creative thinking, and desire to see a long-term goal through. 

The scenic route can lead to new discoveries.

Disappointments can teach us valuable lessons and also lead us down a different path. Taking the longer way may not necessarily be preferred at first. However, it does have the unique ability to open new doors that we never would have anticipated otherwise. 

Learning patience.

Excelling in this industry isn’t easy. Gaining market share takes planning, relentless effort, and that critical element of timing. Everyone is facing similar challenges and there are no shortcuts. Patience with the right work ethic will win out time and time again. Keep pushing forward. 

Enjoy the journey.

Our business is highly competitive. Believing in the larger vision helps successful sales professionals persevere. Trust your instinct and enjoy the journey. With each passing year, your knowledge and client base increase. Along the way, you will also develop a better sense for what deals work and those that won’t. 

More importantly, the next time you run into rejection as difficult as it might be, make sure to use it as an opportunity for growth. That no you received might just end up being a blessing in disguise.